Our Story


"When women wear my pieces, they have to feel special and beautiful.” 

Fascinated by seasonal colors and a passion for stones, Num specializes in creating semiprecious jewelry and one of kind pieces using beautifully-colored gemstones, pearls and sterling silver. He draws inspiration from his Thai roots, his travels abroad and his obsession with vintage jewelry.  After taking jewelry-making classes at UCLA, Num’s career in jewelry design began and developed into his own exquisite, bold, recognizable style. Before establishing his brand, he designed custom pieces for individual customers. Today, Num still places emphasis on the uniqueness of each and every piece.

Num creates two to four new collections each year, drawing inspiration from his loves of arts, travel, life in Los Angeles, New York City, and Bangkok. His inspiration tremendously came from the details of the cities he visits - the architecture, the art, the ironwork - and interprets it to create stylish and sophisticated classics that make women look and feel beautiful.

Num's collection are designed and handcrafted to the standards of fine jewelry. Made of semi-precious stones, pearl and cubic zirconia, hand set in 18k gold and/or rhodium plate over sterling silver and electrocoated to avoid the tarnish and make the color long lasting.